Brand Operations Services & TrueView Platform

The Brand Operations Services business and its TrueView analytics platform offer brand standards and guest experience services, including onsite assessments and data-driven analytics.

Benefits of a Brand Protection Strategy

  • End-to-End Program Management Our team is responsible for program buildout, execution and data analysis.
  • Actionable Insights Brand protection assessments offer insight into everyday operations; our team utilizes the data collected to make recommendations specific to your brand.
  • Consistent Performance Our approach is centered around training, coaching and corrective action at the unit level, which helps to build an employee culture that emphasizes safety, accountability, knowledge retention and empowerment.
  • Exceptional Client Experience Our unique all-inclusive agreement structure is transparent, creating the opportunity to build a collaborative partnership and focus on driving program results.

Ecolab acquires Deloitte’s Brand Operations Services and TrueView platform

On June 5, 2023, Ecolab announced the acquisition of the Brand Operations Services business from Deloitte. The Brand Operations Services business and its TrueView analytics platform now reside in the EcoSure division of Ecolab, creating a global leader in brand protection serving the world’s leading hospitality, restaurant and retail brands in more than 110 countries.

Brand Operations Services, previously known as LRA Worldwide, provides field inspections, onsite consulting and research services. The TrueView digital assessment and analytics platform is used by the business and its clients to deliver program insights and continuous performance improvement.

Action Planning
Reporting Capabilities
Self-Assessments
Integrated Platform
Customized Portal
Brand Standards and Program Design
Customer Experience (CX) Evaluations
Onsite Coaching and Training
Data Analytics
Enterprise Site Inspections
Learn More about EcoSureLearn More about EcoSure

Our Brand Protection Program

The Brand Operations Services unit of EcoSure partners with global companies to create an end-to-end brand protection strategy. We combine field-based services, market research and analytics-driven technology to help our partners systematically drive brand performance and improve the customer experience.

The TrueView Platform Unlocks Critical Insights and Analytics

Our TrueView performance management platform is designed to enable clients to use data to drive operational performance and strengthen brand health. We paint a detailed view of how customers experience your brand by merging internal operating and customer sentiment data. The TrueView platform spans data collection, aggregation, integration, reporting and analysis across all the touchpoints that matter most to your brand.

Ecolab Press ReleaseEcolab Press Release

Get in Touch with Us

Give Us a Call

With unparalleled expertise and cutting-edge technology, we partner with customers to deliver world-class results and optimized operations. Contact us to learn how we can help you.

Ecolab Inc.
1 Ecolab Place
St. Paul, MN 55102

Ecolab Customer Service: 
Phone: +1-800-352-5326

Nalco Water Customer Service
Phone: +1-800-288-0879

Give Us a Call

With unparalleled expertise and cutting-edge technology, we partner with customers to deliver world-class results and optimized operations. Contact us to learn how we can help you.

Ecolab Inc.
1 Ecolab Place
St. Paul, MN 55102

Ecolab Customer Service
Phone: +1-800-352-5326

Nalco Water Customer Service
Phone: +1-800-288-0879

Contact Us

Contact Us

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